Top 10 Skills for Sales Professionals – UK


The job of a sales representative doesn’t begin and end with talking to prospects. In fact, salespeople spend just one-third of their day in actually talking to customers. 21% of their time is spent on writing emails, 17% in entering data, another 17% in prospecting and researching leads, 12% in going to internal meetings, and 12% on scheduling calls.[i] To be able to manage all these different tasks, around 3 in 4 organisations use classroom training to train their sales representatives.[i] Here are the top 10 skills salespeople are trained in to help them excel at their job.

 

 

The Art of Selling

Know the essential skills for selling successfully in every situation 

Prospecting

Determine your target customers and use ways to engage them 

Professional Telephone Skills

Warm up cold calls, send voicemail messages and answer customer queries professionally over the phone 

Communication

Speak clearly and confidently in any situation by using verbal and non-verbal communication skills 

Writing Emails

Know how to write professional emails perfect in grammar, structure and readability 

 

Active Listening

 

Listen actively to identify and fulfil customer needs quickly 

 

Negotiating

Find goals of the other party, establish mutual gain and build your negotiation tactics 

 

Computer Knowledge

 

Have basic knowledge of computers, web browsing and applications you need at work 

 

Problem Solving

 

Use problem-solving techniques that lead to the best possible resolution 

Teamwork

 

Use FISH! practices to make work fun and improve productivity and job satisfaction 

 

Sources

[i] https://blog.hubspot.com/sales/sales-statistics

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